Constructing anything on the Las Vegas Strip is time-consuming, primarily due to the challenges posed by the bustling and densely populated 4.2-mile stretch in the heart of the desert.
The difficulty lies in the logistics of transporting construction materials to the site and the subsequent challenge of storing them effectively.
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The task becomes more manageable when building projects like Resorts World Las Vegas or the recently unveiled Fontainebleau Las Vegas, as both were developed on empty lots on the less-crowded north Strip.
This location provided greater ease in receiving deliveries and finding suitable storage spaces for materials.
Revamping an existing property on the south or central Strip introduces a host of additional challenges. With minimal open space and the complexities of traffic, receiving deliveries becomes a logistical nightmare.
Moreover, attempting to renovate a property while keeping it operational adds another layer of difficulty.
This was evident in Caesars Entertainment’s rebranding of Bally’s to Horseshoe and MGM Resorts International’s transformation of the Monte Carlo to Park MGM.
Both companies undertook the ambitious task of keeping the properties open during construction, allowing for the seamless relocation of guests to their alternate properties when necessary.
Mirage Volcano Future
Hard Rock International (HRI) faces a unique challenge as it endeavors to entirely retheme Mirage and introduce its iconic Guitar Hotel on the current Mirage Volcano site.
Unlike some previous projects, HRI plans to execute a comprehensive resort overhaul without closing its doors during construction.
Acquiring Mirage from MGM Resorts International in late 2022, HRI has kept its plans relatively under wraps.
However, it has secured Clark County’s approval to construct a 660-foot tall, all-suite tower in the shape of a guitar on the site currently occupied by the famed Volcano attraction.
While there have been indications for months that the closure of the Volcano was imminent, especially during the period surrounding Las Vegas’ Formula 1 race, HRI may be prioritizing remodeling the existing property first.
According to reports from the Las Vegas Review-Journal, the beloved Volcano, which continues to captivate eager crowds, is expected to be removed once the plans for the new hotel tower are finalized.
Hard Rock Guitar Hotel Plans
However, the comprehensive vision for this transformation is not anticipated to materialize for some time, and the project’s commencement is projected to span up to 30 months for completion.
Recent initiatives have already been set in motion at the Mirage property, including developing new outdoor spaces in the previously occupied area by Siegfried & Roy’s Secret Garden and Dolphin Habitat.
This particular area had quietly closed down in 2023, with its resident animals relocated to alternative homes.
Upon finalizing the deal in late 2022, Hard Rock secured a three-year royalty-free license from MGM to use the Mirage name.
This implies that the current branding will likely persist for at least the specified duration, although the potential for an extension with MGM remains open.
The company has maintained a veil of secrecy surrounding its construction plans, likely to avoid alarming customers.
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This discretion is particularly pronounced in the coming months, given that Las Vegas is currently hosting the CES trade show, with the Super Bowl scheduled for February, followed by the significant tourism influx of March Madness.
Highlighting an extensive timeline, Hard Rock has refrained from divulging detailed information about the project.
According to a company town meeting held on May 25 in Atlantic City, Hard Rock CEO Jim Allen expressed the hope that the project would see completion in late 2027 or early 2028, underscoring the prolonged nature of the undertaking.
You’ll check back here regularly to stay updated on the news.
