Sometimes change is good even in Las Vegas. Caesars Palace is one of the most iconic places on the Strip and in the world arguably. For those that enjoy the fruits of Vegas Betting, you cannot miss the changes to the newly renovated face of Caesars Palace.
It should be little surprise that the brand wanted to do something a little different. Some felt this was a long time coming.
Some thought this idea of renovating Caesars Palace was not such a good idea. There were cost concerns and obvious pandemic concerns as well.
The best way to look at what has been going on is the feeling of inevitability. Change is occurring everywhere so why not rebrand at this juncture.
“Completely rebuilding the front entrance of one of the world’s most iconic destinations is no small task, and we’re excited to get started and create a stunning new visual welcome for our guests,” said Sean McBurney, Caesars Entertainment regional president in a news release.
Las Vegas Sun — Ray Brewer
The idea of having something new and awe-inspiring definitely should affect Caesars Place itself. Some argued that this iconic brand was getting a bit stale once again. It truly became a case where a change could do this good.
How much was the cost of the new Caesars Palace project? Final amounts, even months later, have not been procured. However, it is believed to be quite an extensive project. Some reported around $100 million and others a good deal less or more.
This is just a tiny example of why Vegas is what it is. It is not often that a brand can just reface its building and image. However, one gets the feeling there is more to this renovation.
With Caesars Palace undergoing massive renovations, the hope is the new image attracts tourists and sports bettors alike.
From looking at this in several ways, the project made too much sense. For as iconic as the old setup was, there was this feeling of inevitable change. These are those who are keen on betting, like Bovada, who have embraced this thoroughly. Think of this as Caesars Palace changing its front to attract the gamblers and such going into the back. Who wants to go to the same, boring place?
Tourists want to be wowed. Days of nostalgia are likely all but over in Las Vegas. Success involves evolution even if the cost is a bit excessive. Again, the exact costs have not been quite revealed. The expectation again is that all this work will be done by New Year’s Eve.
Again, the focus is simple here. Keep the sports betting public in the loop while providing entertaining and visual value. That is just what Caesars Palace brings to the table.
By last week, the project was right around the halfway point. There are just a few months left as the 15-foot statue of Augustus Cesar among other visually striking enhancements.
Sports betting is a huge part of the focus here. It goes on behind the scenes as Caesars Palace realized they needed to make these cosmetic additions along with better gaming accommodations.
Again, people understand the merging of entertainment and the sports world in Las Vegas. There needed to be some changes to how Caesars Palace viewed its gaming rooms as well. Hence, the needs for these two new gaming rooms at Caesars Palace.
The great part is seeing that Caesars is committing some money to new gaming rooms that will help bridge more of the newer technologies along with upgraded ambience. Details have been kept somewhat quiet but reports suggest that the rooms themselves are beyond just a facelift.
The one big thing is that visual. Their expects to be a heavier emphasis on gaming and gambling with these new rooms. Again, it is all about attracting more and more people. For those wondering, 40% fewer people are coming to Vegas compared to before the pandemic. While it is an improvement, that shows how long of rode Las Vegas has to go.
If that was not enough, there does seem a possibility that more renovations could be in store for Caesars Palace in 2022.
Now, the heavy focus of beefing up the gaming rooms is this. It shows that Caesars Palace embraces the hope of a betting upswing trending in Vegas. After all, this is the busiest and most profitable time of the year. Even with that, there is a longer-term end game.
It’s a great question. The answer expects to come into focus in time as people from Caesars Palace see this as the beginning of more expansion and work.
Again, the goal of the hotel is to increase their gaming and sports betting capabilities to take advantage of the market. They also acknowledge that Caesars Palace needed a facelift to entice tourists to come to Las Vegas. It is that untapped market which could help the brand bring back more visitors and hence more revenue.
It is paramount that sports betting, gaming, and “the new look” remain part of the Vegas vernacular. This is a delicate balance with hotels trying to reinvigorate their brands while juggling the old with the new.
We’ll be following this story closely. With the fast-moving nature of city lights, we can expect Caesars Palace to continue with renovations and upgrades in 2022.
